What industry should you be in?

So you’re in college or just graduated and you wonder… what industry or market should I be involved in to become successful? Well, unless you’re living in Amish country (where technology isn’t allowed), you should know that mobile is the next market to boom alongside the internet. While many people feel the internet boom is maturing and leveling off, they’ve yet to see act two, mobile. Mobile and mobile app growth has exploded over the past few years, and we’ve yet to see the size and scale of where it’s really going to be. What sparked this massive growth you ask? The apps. With the creation of the iPhone and other manufacturers soon following in Apple’s footsteps, smartphones formed a platform for developers to get creative and build amazing apps that empower people anywhere in the world. No longer will consumers have to be at a desktop/laptop to search for weather or traffic reports. No longer will they have to be in their dorm rooms to post status updates to Facebook or Twitter, everything is in the palm of their hand.

With today’s current apps, you can stream live HD video while at a local coffee shop, find out where your friends are and what they’re doing on Foursquare, collaborate in real-time on reports and projects using Google Docs, slingshot some Angry Birds, and even pay for that shopping spree by swiping your phone over the cash register. Today’s smartphones and apps are simply amazing and there is literally an app for almost anything you can think of. The Android OS alone has 850K activations a day, up from 700K a day just over a month ago. That’s 21% growth month to month. As for applications being downloaded, over a billion mobile apps were downloaded the week after Christmas between iOS and Android. Consumers are becoming addicted to their smartphones and apps so much that 35% of smartphone users boot up a mobile app before rolling out of bed. No wonder Nomophobia (fear of losing a phone) is spreading across the country.



Now that nearly a quarter billion apps are being downloaded a week, of course the mobile app market is here to stay, but where is it going? There are still some naysayers that say mobile is “all just a fad,” just a “trending market that will soon level off.” For you naysayers, I have this to tell you, you’re dead wrong. From 2010 to 2011, smartphone sales have increased 62.7%, and for the first time outsold all PCs including pads, netbooks, notebooks, and desktops. Yes, smartphones are expensive, but even at their high price younger generations with low income realize the importance of being connected at all times. In a recent study by Nielsen, over 56% of 18-24 year olds that make less than $15,000 a year own a smartphone and that number is projected to grow. Not only that, but market research firm IDC predicts that mobile app downloads will grow from 10.9 billion today to 76.9 billion in 2014… that’s only two years away.




At the rate technology is advancing with quad-core processors soon to be the standard of smartphones and battery life up to 10 hours of talk time, I don’t think these projections do the mobile market justice of where it will be just five years from now. The need to be connected at all times is being hardwired into current and future generations. Soon everyone will be connected with smartphones no matter their background, income level, or want for a smartphone. It will be a necessity, the food and water for communication essential to survival in this technology era. So ask yourself, will you be a survivor? Or ignore this global phenomenon and become a relic of the past?

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